On July 2, 2025, Thor PoleTest™ hosted a well-attended webinar titled "Forgotten Factors in Pole Condition Assessment," drawing professionals from across New Zealand and Australia’s utility sectors.

Traditional pole inspections miss a key factor—fiber strength—leading to costly errors.

THOR Poletest offers a fast, non-destructive solution that measures true pole integrity, improving safety and cutting unnecessary replacements by up to 30%.

Webinar - Register now to secure your spot!
👉 https://lnkd.in/d77sNBDX

We are excited to announce the appointment of Paul Reid to the role as CEO of THOR Poletest. 

This appointment comes at an important time for THOR as we accelerate our global growth and continue to enhance the value we deliver to our utility customers. 

We are thrilled to announce that our THOR Poletest® training is now live and accessible through our online portal! This is part of our ongoing commitment to making THOR Poletest® as user-friendly as possible.

We're thrilled to announce that our team has moved into a brand new office! THOR, which began as an innovation from Groundline Engineering, has shared office space with the Groundline team until now. With both teams expanding, it was the perfect time for us to find a space of our own!

Traditional pole testing methods, such as drilling and visual inspections, are invasive and often unreliable, potentially compromising the poles’ structural integrity.  It’s time for the electricity industry to move away from outdated pole testing methods and embrace modern, non-invasive technologies to better manage their pole assets cost effectively.